Turbocharge Your Dealership’s Fixed‑Ops with Xtime

 

In an era when fixed‑ops (service and parts) account for nearly 49% of dealership profits, proactive digital transformation becomes invaluable. Xtime, a Cox Automotive brand, answers this need as a cloud-based Service Experience Platform. It seamlessly integrates scheduling, inspections, customer engagement, and analytics to boost efficiency, transparency, and profitability across the service lane .

 What Is Xtime?

Founded in Silicon Valley and acquired by Cox Automotive in 2014, Xtime supports over 6,000 dealerships, handling more than 2.5 million monthly appointments—equating to more than $6 billion in annual service revenue . At its core is Spectrum, a fully integrated suite featuring four modules: Invite, Schedule, Engage, and Inspect, designed to foster loyalty and repeat service visits .

 The Four Pillars of Xtime

 Invite

Builds demand via targeted, automated outreach through email, SMS, and print. It helps fill open bays, manages recalls, and recaptures previously declined services—all with TCPA-compliant workflows 

 Schedule

Delivers 24/7 online appointment booking integrated with bay availability, technician calendars, and OEM campaigns. Features include editable service menus, recall notifications, and even rideshare dispatch (e.g., Lyft) .

 Engage

Transforms check-ins with tablet-assisted walk-arounds, instant access to service history, and built-in texting. Advisors can upsell intelligently, speed up write-ups, and collect payments in-lane or online—all within the customer’s workflow .

 Inspect

Empowers technicians to capture and share high-res photos/videos—complete with subtitles, noise cancellation, and branding—to facilitate trust and drive fast approvals. Dealers report ASR approvals in as quickly as seven minutes when using enhanced multimedia .

Integrated Ecosystem for Seamless Workflows

As part of Cox Automotive’s Retail360, Xtime links effortlessly with DMS platforms (Dealertrack, ServicePro), CRM tools (VinSolutions), OEM telemetry, and mobility providers (Clutch). This connected ecosystem eliminates data silos and boosts operational efficiency .

 2025 Enhancements: Modernizing the Service Lane

On January 17, 2025, Cox Automotive unveiled major upgrades:

  • A Messaging Center to centralize texting, chat, and bulk communication

  • Enhanced multimedia with subtitles, noise reduction, and higher video quality

  • Live performance dashboards to monitor KPIs in real time

  • Expanded DMS connectivity for streamlined workflows 

These upgrades arrive as 65% of service customers increasingly expect robust digital interaction .

 Measurable Results for Dealers

  • Quick-turn ASR approvals: As fast as seven minutes with rich media 

  • Higher fixed‑ops performance: Dealers experienced increased monthly RO volume and up to $110 more per RO 

  • Improved customer satisfaction: “Service Director Scott Haddock from Chapman Honda Tucson praised their Lyft integration: ‘courtesy rides take 3–4 minutes to arrive’”  

  • Strong retention: Over 7,600 dealerships use the platform, delivering roughly a 13.3% boost in service retention 

 Dealer Voices: What the Field Says

Feedback reflects both enthusiasm and requests for optimization:

  • What dealers love:

    “Xtime helps dealerships create an outstanding ownership experience and drives growth” 
    “I wouldn’t want to work at a dealership that doesn’t use Xtime.” —Matt Ketchum, Ferman Volvo 

  • Areas for improvement:
    ✓ Integration setup matters—when done well, the system flows; when not, gaps emerge in messaging, parts quoting, or labor sync (as seen in some Reddit feedback). A week of onsite training is often needed to iron out issues .

 Why Xtime Should Be on Every Fixed-Ops Radar

  1. Customer Trust & Convenience – Transparent inspections, real-time updates, multimedia sharing, and ride options elevate satisfaction.

  2. Operational Efficiency – Digital check-ins, integrated reminders, and unified messaging reduce friction and free advisor time.

  3. Revenue Growth – ASR approvals accelerate, RO volume grows, and per-RO value climbs.

  4. Scalability & Flexibility – Modular suite allows dealerships to adopt only what’s necessary, scaling with business growth.

  5. Support & Evolution – Backed by Cox Automotive, Xtime receives continuous innovation and ecosystem integration .

 How to Implement Xtime Successfully

  1. Schedule a demo tailored to your dealership size and fixed-ops goals 

  2. Integrate thoroughly with your DMS, CRM, OEM services, and mobility solutions.

  3. Train deeply, involving advisors, technicians, parts staff, and management in workflow best practices.

  4. Launch service campaigns: set up Invite outreach, appointment booking widgets, check-in kiosks, and Service Tracker links.

  5. Monitor ROI using real-time dashboards to track RO volume, ASR rate and media adoption—and iterate.


In a fixed-ops landscape where customers demand speed, clarity, and convenience, Xtime gives dealerships the tools to deliver. Its unified platform boosts transparency, enhances staff communication, and unlocks recurring revenue growth—all while connecting seamlessly to existing systems.

With strong ROI metrics—like $110 per RO increases, rapid ASR approvals, and improved retention—Xtime isn’t just software; it’s a strategic lever for future-ready dealerships.


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