Xtime – Driving Digital Transformation in Automotive Service

 

In the modern automotive industry, delivering an exceptional service experience is no longer optional—it's essential. Customers who bring their vehicles in for maintenance or repairs expect convenience, clear communication, and fast, transparent processes. Meeting these expectations requires more than just skilled technicians; it demands smart, intuitive technology that strengthens customer relationships and optimizes dealership operations. Xtime is an advanced automotive service experience platform that helps dealerships do just that—modernize their service departments, increase efficiency, and generate more revenue through digital innovation.

Xtime is part of the Cox Automotive Retail360 ecosystem, a suite of powerful tools designed to support dealerships from initial inquiry to service completion. By empowering service departments with digital solutions for scheduling, engagement, inspections, and marketing, Xtime transforms the traditional service encounter into a cutting-edge experience that today’s customers demand.

Understanding the Xtime Platform

At its core, Xtime is a comprehensive service technology platform created specifically for automotive service departments. It integrates multiple tools that streamline operations, enhance communication, and build trust between dealers and customers. With Xtime, dealerships can service more vehicles in less time, improve shop productivity, and enhance the customer experience from start to finish.

The platform offers several specialized modules that focus on key parts of the service journey. These solutions work together to increase customer satisfaction, boost service revenue, and simplify internal processes.

1. Xtime Schedule – Smart Appointment Management

An efficient service department starts with effective scheduling. Xtime Schedule enables customers to book their service appointments online 24/7 from any device. This hands-off scheduling capability removes friction from the appointment process and empowers customers to choose times that fit their lives.

Dealership teams benefit from real-time availability, automated reminders that reduce no-shows, and intelligent capacity tools that help balance technician workload and shop planning. By offering flexible scheduling and improved capacity management, Xtime Schedule increases operational efficiency and enhances customer satisfaction.

2. Xtime Engage – Enhanced Customer Interactions

Creating a seamless, personalized service experience is crucial for customer retention. Xtime Engage focuses on the service lane, providing digital check-in, touchscreen interactions, and real-time updates throughout the service visit. Customers can receive text or email notifications about their vehicle’s progress, reducing uncertainty and improving transparency.

With the ability to check in digitally, view service history instantly, and even pay online before completion, the service experience becomes faster and more convenient. Engaging customers at every step not only builds trust but also increases the likelihood of repeat visits.

3. Xtime Inspect – Transparent Vehicle Inspections

One of the most impactful innovations in automotive service is digital vehicle inspections. Xtime Inspect lets technicians capture detailed photos and videos of vehicle issues and send them directly to customers. Visual documentation helps customers clearly understand recommended services and builds confidence in their decisions.

Enhanced multimedia features, like video with noise cancellation and subtitles, make inspection reports more engaging and easier to interpret. This transparency often leads to faster approvals for additional service recommendations and higher revenue per repair.

4. Xtime Invite – Intelligent Service Marketing

Keeping customers coming back is essential for long-term success. Xtime Invite enables dealerships to send targeted marketing messages and personalized offers based on individual service history, declined services, and upcoming maintenance needs.

Invite’s multichannel approach—especially text marketing—cuts through digital clutter and encourages customers to act quickly. With timely reminders and customized incentives, dealerships can fill empty shop capacity, recapture lost business, and strengthen customer loyalty.

Integration and Ongoing Innovation

A standout feature of Xtime is its seamless integration with other dealership systems, including CRM platforms, Dealer Management Systems (DMS), and payment processors. This connectivity ensures data flows smoothly across departments, eliminating manual entry and reducing operational inefficiencies.

Xtime continues to introduce new capabilities that keep dealerships at the forefront of service innovation. Recent enhancements include improved texting and messaging centers, richer multimedia inspection tools, real-time performance dashboards, and expanded workflow integrations that make day-to-day operations more intuitive and effective.

Why Dealerships Choose Xtime

Dealerships across North America trust Xtime because it directly improves key performance metrics. Dealers using Xtime solutions report increased shop productivity, higher customer retention rates, and stronger profitability per repair order. The platform’s emphasis on digital communication and transparency helps build lasting customer relationships in an era where expectations for service quality have never been higher.

By simplifying routine tasks, enhancing customer interactions, and offering data-driven insights, Xtime helps dealers work smarter—saving time and increasing revenue while boosting customer satisfaction.


In an increasingly digital world, the automotive service experience must evolve to meet rising customer expectations. Xtime is a forward-looking platform that equips dealerships with the tools to transform service departments into customer-centric hubs of efficiency and transparency. From intelligent scheduling and real-time engagement to vivid digital inspections and targeted marketing, Xtime delivers a cohesive system that enhances every aspect of the service journey. For dealerships that want to stay competitive, build stronger customer relationships, and maximize profitability, Xtime offers the technology and innovation to drive success today—and into the future. 

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